Cheaper is the last refuge

Väga vana ja igiteada asi, aga täna seda mõtet jälle Godin'i blogist lugedes jõudis jälle - sajandat korda - uuesti pärale.

Õhtuti puruväsinuna, olles päev otsa kodanikega erinevate asjade hindade üle kembelnud, tahaks vahepeal Seth Godin'iga vaielda. Ülejäänud aja olen absoluutselt nõus.

Cheaper is the last refuge of the person who's not a very good marketer. Cheaper is easy and cheaper is fast and cheaper is linear and cheaper is easy to do properly, at least at first. But cheaper doesn't spread the word (unless you are much cheaper, but to be much cheaper, you need to be organized from the ground up, like Walmart or JetBlue, to be cheaper). They are, you're not.

Aamen ka minu poolt.